A Strong Brand. An Underpowered Feed.
outlets across India, offline demand is proven
followers with reels crossing 10k views, the audience is already there
Koramangala flagship rating at a ₹350 average ticket
Offline, 'Smoky Docky' means shawarma. Online, the feed doesn't say it. There is no visual signature, no recurring format, no founder presence, and franchise pages are fragmented, a viewer who loves the food scrolls past the page that sells it.
OUR JOB: Give Smoky Docky an Instagram identity as strong as its craving: one brand system, ownable content properties, and consistent execution at scale.
One System, Five Pillars, Full Funnel
Signature-dish content that makes the shawarma impossible to scroll past
Real customers as proof, shot at your flagship
Anush and the origin story, told properly
Fast, selective trend response, AI-assisted, never forced
The charcoal, the craft, the people
A written brand system, fonts, colours, logo rules, edit style, voice, that your franchises follow no matter who runs their page. We build the SOP once; every outlet looks like Smoky Docky forever.
Same Content. Repositioned Brand.
Built from your existing videos, new cover system, typography and brand grammar only. Imagine this after one month of new content.
Today
With VortexNot Reels. Ownable Series.
Anyone can post food videos. We build recurring shows your audience comes back for, formats with a fixed hook, a recognisable stamp and a reason to follow. Three series, thirty episode concepts, ready to shoot.
Making Anush Talk
Your team's own words: Anush runs everything and someone needs to make him talk. A reluctant expert is more magnetic than any polished founder video, audiences root for him, and the brand story lands without feeling like an ad.
Roll Call
Your OG Koramangala regulars are a cast no competitor has. Fast this-or-that debates make them the voice of the brand, comments and friend-tags are built into the format, and every episode doubles as authentic proof of taste.
Once Upon a Roll
AI motion-graphics episodes where the shawarma, the charcoal and the sauce become characters. It's content no other shawarma brand in India is making, pure brand mythology, produced on a desktop with zero shoots, giving Smoky Docky an animated mascot it owns outright.
One home base (both filmed series live at your Koramangala flagship) · a shared stamp kit (three recurring yellow title cards, one black/yellow/white system) · a free mascot (the animated Roll cameos everywhere) · one sign-off: “Every roll has a story.”
No content fatigue: rotating faces (founder, ever-new regulars, animation) means the feed never repeats one person or one look. The exact concern you raised in our first meeting, solved by design.
What a Month Looks Like
posts per month
reels per month
shoot days, planned 8 weeks ahead
publishing & community management, same-day response
Everything Included. Nothing Hidden.
Professional models/actors are billed per campaign, only with your approval, the three series are designed to never require them. AI call-handling for Swiggy/Zomato orders can be scoped separately once our tech consult is done.
A Brand-Building Studio, Not a Content Shop.
Vortex Media is a Bengaluru creative & digital growth studio. Strategy, content, design, web and AI automation, one in-house team, zero outsourcing. Founded and run by a professional cricketer: preparation, discipline and accountability are how the studio operates, not values on a wall.
Founded, Bengaluru
views delivered for clients
disciplines under one roof
in-house team
Strategy, shoots, edits, design, web and AI, one team, one standard, no translation loss.
We work inside hospitality and sport daily, including F&B brands like Kabali Biriyani.
No account-manager layers. You deal directly with the person whose name is on the company.
Proof, Not Promises.
MUMBAI SPARTANS
views in one season, 1.7M of them in a single 30-day stretch; 1,171 followers from scratch
91 SPORTING
views in 90 days via the '91 Stories' campaign, plus their website & fantasy auction platform, built by us
NAMMA BENGALURU LEAGUE
views across the NBL 7's season, full league documentation
KABALI BIRIYANI
food photography, ad films & social presence, craving-first content that drives footfall
Identity work: Mahira Group · Dhathri Fashions · Pure Aesthetics · Mumbai Spartans, plus café interior design through our architecture practice.
The work speaks best in motion.
Start with the AI motion-graphics film: it is the exact craft behind the 'Once Upon a Roll' series in this pitch.
8 In-House. 4 Dedicated to Smoky Docky.
Adharsh Rangappa
Strategy, creative direction & final quality on everything
Brand Manager
Your day-to-day contact: calendars, approvals, community & reporting
Videographer
Every shoot day, flagship, founder sessions, events
Video Editor
Your reels, covers and motion graphics on a fixed weekly schedule
Content writers, editors, videographers and the creative director, the full 8-member studio surges on your shoot days and campaign pushes, so deadlines never depend on one person being available. Different faces on camera come from your team, your regulars and animation, never a rotating agency cast.
You Said You Don't Want to Be 'One of Many.'
You won't be. We keep a deliberately small client roster, depth over volume is a scheduling policy here, not a slogan. Smoky Docky would be our anchor F&B brand, with the founder personally leading your account.
We're in Bengaluru. Shoot days, reviews and course corrections happen in person, not over email threads.
Your team said everyone's young and open, so are we. Decisions in days, not committee cycles.
You're judging on creative quality. Everything here, the series, the scripts, the feed, was built specifically for Smoky Docky, before a single rupee was committed.
Web, ordering platforms, AI automation, the 91 Sporting platform proves we build products, not just posts.
The First 60 Days
Measured on reach, shares and engagement that leads to sales, not vanity follower targets.
Onboarding
Kickoff with your team, brand immersion, access & approvals mapped. Franchise SOP drafting begins.
Reposition
New cover system live, feed repositioned, first shoot day done, first series episodes published.
All series live
Founder, community and AI story series all running on schedule. First monthly report + recalibration.
Compounding
A recognisable page with recurring shows, a consistent identity, and numbers we review together.
Two Ways to Work Together.
Same craft, same series, same standard either way. Flagship adds a dedicated pod that works closely with your team and nearly doubles the output. No hidden line items in either plan; anything outside scope is quoted in writing before work begins.